Cindy Novotny

Listen as Cindy shares her story about life on the road



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“Use Your Voice Wisely, as What You Say Always Makes a Difference.” ~CINDY


The HSMAI Americas Award for Lifetime Achievement in Sales honors sales professionals who have left an indelible mark on the sales discipline in the hospitality industry. Honorees are recognized annually at HSMAI’s Sales Leader Forum.

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Episode 24 | Real Expert: Cindy Novotny of Master Connection Associates

What’s in this episode:

  • Cindy’s backstory of how she got to where she is in her business

  • The biggest mistake that wedding entrepreneurs make in sales

  • How sales are different in the wedding industry versus other industries

  • Her suggestions on getting continuous referrals from a past client

  • What you need to become a better salesperson 

  • Why you should use “we” wording to clients and be intentional about communications

  • How to avoid looking like a pushy salesperson