Cindy Novotny


Sales People Don’t Close

leadership, coachingcindynovotnyComment

Most Sales People Don’t Have Guts to Ask for the Business!

Recent studies show that 64% of most sales people don’t close the business they go after.  Why? There are several reasons.

1. They are order takers and aren’t hungry enough

2. They don’t plan the sales call properly

3. They like to listen to themselves and ignore buying signals (positive and negative)

4. They don’t practice asking for commitment

Is this you?  Stop hiding in the corner.  If it is you, we can help build your confidence and give you the skills, attitude and knowledge to increase your closing conversion.  Make no mistake about it.  You either bring home the money or you don’t.  

I live by this quote from Frank Robinson from 1973….

“Close doesn’t count except in horseshoes and hand grenades.”  This quote first appeared in Time magazine July 31, 1973.  This is life – you only get one shot at greatness, so go for it! 

If you sell for a living, you need to understand that every day that passes where you did not get the sale, you have to sell twice as much the next day.  There is no slacking off, taking time off or sulking.  You must make the sale, or you cannot survive in the competitive nature of business.

At Master Connection Associates, we pride ourselves in closing 92% of all business we go after.  Let us help you.


Don't Be a Coward :: Be a Coach!

coaching, leadershipcindynovotny4 Comments

Coach So many leaders watch as their direct reports stumble through a presentation, struggle with writing a report or simple miss their quotas.  Any leader who allows this to go on is a coward in my estimation.  As a leader it is YOUR job to deal with the uncomfortable, challenge the status quo and never back down to a problem.

Sure it is hard to give feedback, especially negative feedback, but no one will get better without a successful coaching session.  This coaching session should give your direct reports the confidence to grow and change – if it doesn’t then it is useless rhetoric.  Unfortunately, too many leaders don’t set the stage properly, don’t directly address the issue and fail to follow up accordingly to see how the employee is improving.  This is a WASTE OF TIME.

So here are some tips to being a successful coach:

  1. Let the employee know that you want to meet with them to go over how they handled a situation (as an example).  Let them know that you want to help them improve their communication style in order to be more effective and that is what you will discuss in the meeting with them tomorrow (as an example)
  2. During the meeting make sure they are taking notes and you should take notes as well. What is working, what isn’t and what the follow up will be
  3. Make sure you run this meeting in a comfortable place – not where anyone else can hear what you are talking about
  4. Show how you will support their development in this area
  5. Ask what they need from you to be better at this role
  6. Make sure you use SMART Feedback® - Sensitive, Meaningful, Accurate, Reinforcing and Timely feedback rules

All in all, it is a leader’s job to improve performance with everyone on their team.  If you are not helping your team get better than you are contributing to their failure!  Don’t be a coward and back away from feedback.  Be a champion and create success on your team!