Cindy Novotny

Changing Lives, One Lunch at a Time!


Today, I had the distinguished honor of being a speaker at the Inaugural luncheon, for the WIPA Dallas Chapter.  It dawned on me that the enthusiasm and commitment shown by these wedding professions, absolutely challenges the average status quo for today’s entrepreneur!  I have simply not seen the equal of these people in terms of dedication and work ethic.  I was completely amazed and delighted! 

My speech was about how to compete in the business world, with dignity.  It’s shocking how unfamiliar so many professionals are with this topic.  So many individuals cut down their competition, versus highlighting and presenting their own positive attributes.  You shouldn’t need to undercut your competition to look better.  You should stand out because your company and your work speak for itself!  In my speech, I referenced one of my favorite books, “The Art of War” written by Sun Tzu.  These are some of my favorite points.

•      “Hug the ‘haters.’”

•      “Appear weak when you are strong, and strong when you are weak.” 

•      “The supreme art of war is to subdue the enemy without fighting.” 

•      “In the midst of chaos, there is also opportunity.” 

•      “The wise warrior avoids the battle.” 


My personal favorite is the last piece of advice.  “The wise warrior avoids the battle.”  This phrase crosses my mind often.  It’s important to how I carry myself in the business world, and how I want my team to carry themselves.  It doesn’t mean we don’t fight for business.  It means, you never see us coming!