I am so fortunate that I get to travel the world and meet remarkable people everywhere I go. Today was special though. Who would have imagined that on a sunny afternoon in Sardinia, Italy I would find myself enjoying lunch by the seashore, dancing to the music of Italy all while sipping Rosé with none other than Alfonso Dolce, the CEO of Dolce and Gabbana?!
...Dolce and Gabbana are considered the inventors of a Mediterranean style that draws its inspiration from Sicily.
At the beginning of their career, the designers turned to Sophia Loren, Claudia Cardinale, and Stefania Sandrelli for inspiration. The Dolce & Gabbana woman is unbiased and brazen, but fearful of God and devoted to church and family - an attitude typical of southern Italian Catholicism.
A Dolce & Gabbana woman is one who simultaneously reveals and conceals brassieres and corsets, lace, lingerie, veils, and who is disturbing in her impetuous sensuality; a provocative woman proud of her body.
I just love this!!!
The designers' models are soft, round, and full-figured (love this too). They were not looking for a retro look; however, Dolce & Gabbana turned to the past for innovation. The designers remarked, "We want to use the past to project it into the future.”
In past blogs I have talked about fashion and how it represents business today. I wrote about Brooks Brothers and their ability to sustain for over 200 years and how today they have moved from ready to wear, to made to measure. Dolce and Gabbana is a perfect example of the explosion of Italian “ready to wear” but with style, creativity and versatility. This brand has exemplified how to stay relevant in the world of couture fashion and not lose your sense of authenticity.
So here is my question to you... How can you apply this to your business?